The Science of Storytelling

Visualness

Engage visually with concreteness and visual detail. The test is simple: Can I visualize it?

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Jay’s background in psychology and neuroscience

Jay studied psychology at Yale and spent years as a Senior Editor at Psychology Today, where he covered neuroscience, decision making, persuasion, and consumer behavior.

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Engage Visually

A story gives the listener something to see

A storyteller’s coral line flows into a vivid mountain-lake scene that an attentive listener imagines
A coral line from a storyteller leads into a vivid image of a red-coated figure crossing a snowy blue forest before an absorbed listener

Concreteness and Visual Detail

Writing as a window onto the world

A close human eye reflects a sharply detailed rainy New York street with a yellow taxi and red umbrellas

Your Brain on Visual Stories

Why concrete details make your message memorable and persuasive

A storyteller’s coral line creates a snowy forest scene and continues to highlighted visual cortex at the rear of an attentive listener’s brain

The Science of Storytelling

Explore the science of storytelling

From Theory to Practice

Help your team explain complex ideas so customers understand them and want to buy

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