Unleash the power of story to captivate and persuade

Storytelling for Sales and Impact

The human brain is wired for stories. When you tell a good story, people can’t help but pay attention, remember, and share your message with others. Leading brands know that storytelling drives sales because unlike facts and figures, stories speak directly to our feelings—enabling you to connect with people on an emotional level and inspire them to act. 

Storytelling is a skill anyone can master. With the right instruction, you can learn the tips, tricks, and techniques that make a story compelling. Storytelling.NYC’s learning experiences will equip you with the tools to tell stories that enchant people and move them to action—whether it’s to work for you, hire you, buy your product, or invest in your company. You'll learn:

  • the neuroscience of how storytelling works in the brain

  • powerful techniques for creating curiosity, suspense, and emotional engagement

  • what buttons to push to persuade your customers to act

You’ll leave with simple, science-based techniques for telling a story so captivating your audience can’t help but sit up, pay attention, and act. Schedule a learning experience with Storytelling.NYC today and unleash the power of storytelling to transform your business.


One of the best training workshops I’ve ever done. I’d definitely take any class by Jay. His class could easily turn into a TED Talk. He engages the entire room and remembers everyone’s name. He’s a great teacher because his delivery is flawless… devil is in the details.
— Rob Luciano, Skillshare
I went into Jay Dixit’s workshop a skeptic and came out a believer. As a seasoned leader, I’ve written a great deal and thought I had it all down cold. Jay did a fantastic job delivering great insights and highlighting the impact of writing structure and flow. My time was very well spent, and I give Jay’s method my highest recommendation.
— Lance Goetz, Redfin
Jay’s material is broadly applicable beyond writing; I find myself using Jay’s techniques when composing important work e-mails and especially when connecting with clients. Everybody left the workshop visibly excited and more confident in their ability to engage audiences in any medium.
— David Quaid, Google

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About Jay Dixit

Jay Dixit, Founder of Storytelling.NYC

Jay Dixit, Founder of Storytelling.NYC

Jay Dixit is an award-winning writer, speaker, and storyteller whose work has appeared in The New York Times, The Washington Post, Rolling Stone, Slate, Wired, and Psychology Today.

Jay studied psychology at Yale University, then went on to write for The New York Times and Rolling Stone before being named Senior Editor at Psychology Today, where he covered neuroscience, decision making, persuasion, and consumer behavior. His writing appears in Best of Technology Writing.

Jay teaches creative writing at NYU and Columbia University, and leads training workshops for Amazon, IMDB, NeuroLeadership Institute, and Citibank. Jay is the winner of The Moth, and his story “My Father’s Love” appears on NPR and The Moth Radio Hour and forms the basis for the motion picture In Transit. He can be reached at jay@storytelling.nyc.


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