Storytelling workshops NYC · corporate training · writing workshops
Unleash the power of story to captivate and persuade
The human brain is wired for stories. When you tell a good story, people cannot help but pay attention, remember what you said, and share your message with others. Storytelling.NYC equips teams with the tools to tell stories that enchant people and move them to action.
What Teams Learn
- 01
How storytelling works in the brain and why people remember stories better than arguments
- 02
How to build curiosity, suspense, and emotional engagement into presentations and pitches
- 03
How to frame a message so customers, colleagues, and stakeholders actually care
- 04
How to turn raw information into a vivid story that inspires action
Selected Clients
12+ yrs teaching practice
40+ enterprise engagements
For Teams and Leaders
The human brain is wired for stories
Leading brands know that storytelling drives sales because unlike facts and figures, stories speak directly to our feelings. With the right instruction, anyone can learn the techniques that create curiosity, suspense, emotional engagement, and persuasion.
- the neuroscience of how storytelling works in the brain
- powerful techniques for creating curiosity, suspense, and emotional engagement
- what buttons to push to persuade your customers to act
The Art of Storytelling
Whether you are pitching investors, marketing your product, or going for the sale, this workshop teaches the tips, tricks, and techniques that make a story captivate people and move them to action.
Explore this workshopStorytelling for Sales
A sales-focused workshop on conveying your value proposition in story form, casting the customer as the main character, and moving people across the gulf from uncertainty to sale.
Explore this workshopBrand Story Workshop
A collaborative workshop that helps your team develop a unified brand story you can use across the company.
Explore this workshopHow to Talk About Your Product So Customers Understand
An intensive workshop on developing clear, vivid language that cuts through jargon and helps people understand what your product is and why it matters.
Explore this workshop2019 LG Electronics Workshop
Features become experiences
In 2019, Jay worked with salespeople at LG Electronics who were selling OLED televisions by emphasizing specifications: refresh rates, pixel counts, color range, black levels, and other technical features. That approach wasn’t working.
See the LG case study“Jay didn't just teach us his method, he really drew out our own storytelling ability so we could apply it in our own field of expertise to differentiate our messaging and make it simpler and more memorable. Jay really seemed to understand our business, consistently citing examples to the team that arose out of my initial conversations with him. He took pieces of our message that were technical and abstract, and helped us make it personal and understandable, applying storytelling to frame our features and benefits in a way I think consumers will want to have. I think this will definitely increase sales and increase brand loyalty.”
The Science of Storytelling
Explore the science of storytelling
- 1 Stories synchronize listeners' brains with the speaker's.
- 2 Character-driven stories release oxytocin and sustain attention.
Such stories increase empathy, attention, and willingness to act afterward.
- 3 Narrative information is remembered ~7× more than data alone.
Testimonials
What audiences are saying
“One of the best training workshops I’ve ever done. I’d definitely take any class by Jay. His class could easily turn into a TED Talk. He engages the entire room and remembers everyone’s name. He’s a great teacher because his delivery is flawless… devil is in the details.”
“I went into Jay Dixit’s workshop a skeptic and came out a believer. As a seasoned leader, I’ve written a great deal and thought I had it all down cold. Jay did a fantastic job delivering great insights and highlighting the impact of writing structure and flow. My time was very well spent, and I give Jay’s method my highest recommendation.”
“Jay’s material is broadly applicable beyond writing; I find myself using Jay’s techniques when composing important work e-mails and especially when connecting with clients. Everybody left the workshop visibly excited and more confident in their ability to engage audiences in any medium.”
Meet Jay Dixit
Writer, trainer, and Yale writing professor
Jay Dixit is an award-winning writer, speaker, and storytelling professor whose work has appeared in The New York Times, The Washington Post, Fast Company, Harvard Business Review, Rolling Stone, Slate, Wired, and Psychology Today.
Jay studied psychology at Yale University, where he graduated cum laude with distinction in the major. Through Storytelling.NYC, he leads storytelling trainings and writing workshops for companies including Louis Vuitton, Cartier, LG, Baszucki Group, Amazon / IMDb, Redfin, Google, Yale, and The NeuroLeadership Institute.
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Occasional notes on storytelling, attention, and what makes people say yes.
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