Storytelling workshops NYC · corporate training · writing workshops
Unleash the power of story to captivate and persuade
The human brain is wired for stories. When you tell a good story, people cannot help but pay attention, remember what you said, and share your message with others. Storytelling.NYC equips teams with the tools to tell stories that enchant people and move them to action.
What Teams Learn
- 1
How storytelling works in the brain and why people remember stories better than arguments
- 2
How to build curiosity, suspense, and emotional engagement into presentations and pitches
- 3
How to frame a message so customers, colleagues, and stakeholders actually care
- 4
How to turn raw information into a vivid story that inspires action
Designed Around Your Team
Interactive, hands-on, and built around your real work
Workshops are available virtually or in person. A four-hour session tends to work well for an offsite, but Jay can customize the length and focus to fit your agenda.
Participants apply the techniques to their own real pitches, presentations, and stories rather than working only with generic exercises.
Everyone gets time to improve a piece of real work and get feedback from Jay and from each other.
Inquire about a workshopSelected Clients
12+ yrs teaching practice
40+ enterprise engagements
2019 LG Electronics Workshop
Features become experiences
In 2019, Jay worked with salespeople at LG Electronics who were selling OLED televisions by emphasizing specifications: refresh rates, pixel counts, color range, black levels, and other technical features. That approach wasn’t working.
See the LG case study“Jay didn't just teach us his method, he really drew out our own storytelling ability so we could apply it in our own field of expertise to differentiate our messaging and make it simpler and more memorable. Jay really seemed to understand our business, consistently citing examples to the team that arose out of my initial conversations with him. He took pieces of our message that were technical and abstract, and helped us make it personal and understandable, applying storytelling to frame our features and benefits in a way I think consumers will want to have. I think this will definitely increase sales and increase brand loyalty.”
The Science of Storytelling
Explore the science of storytelling
- 1 Stories synchronize listeners' brains with the speaker's.
- 2 Character-driven stories release oxytocin and sustain attention.
Such stories increase empathy, attention, and willingness to act afterward.
- 3 Narrative information is remembered ~7× more than data alone.
Testimonials
What audiences are saying
“One of the best training workshops I’ve ever done. I’d definitely take any class by Jay. His class could easily turn into a TED Talk. He engages the entire room and remembers everyone’s name. He’s a great teacher because his delivery is flawless… devil is in the details.”
“I went into Jay Dixit’s workshop a skeptic and came out a believer. As a seasoned leader, I’ve written a great deal and thought I had it all down cold. Jay did a fantastic job delivering great insights and highlighting the impact of writing structure and flow. My time was very well spent, and I give Jay’s method my highest recommendation.”
“Jay’s material is broadly applicable beyond writing; I find myself using Jay’s techniques when composing important work e-mails and especially when connecting with clients. Everybody left the workshop visibly excited and more confident in their ability to engage audiences in any medium.”
Meet Jay Dixit
Writer, trainer, and Yale writing professor
Jay Dixit is an award-winning writer, speaker, and storytelling professor whose work has appeared in The New York Times, The Washington Post, Fast Company, Harvard Business Review, Rolling Stone, Slate, Wired, and Psychology Today.
Jay studied psychology at Yale University, where he graduated cum laude with distinction in the major. Through Storytelling.NYC, he leads storytelling trainings and writing workshops for companies including Louis Vuitton, Cartier, LG, Baszucki Group, Amazon / IMDb, Redfin, Google, Yale, and The NeuroLeadership Institute.
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Occasional notes on storytelling, attention, and what makes people say yes.
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