Whether you’re pitching investors, marketing your product, or going for the sale, there’s one surefire way to captivate your audience and make them take action: Tell a good story.

The human brain is wired for stories. When you tell a good story, your audience can’t help but pay attention, remember, and share your message with others. Studies show that good storytelling drives sales because unlike facts and figures, story speaks directly to our feelings—allowing you to connect with your audience on an emotional level.

In this one-day workshop, we’ll review examples from pitch decks and presentations, content marketing and blog posts, print ads and Super Bowl commercials, and you’ll learn how leading brands use storytelling to engage customers and drive revenue. You’ll come away with a unified brand story of your own, as well as a mastery of how to use storytelling techniques to captivate people and move them to action—whether it’s to work for you, hire you, buy your product, or invest in your company.

For inquiries, please email Jay Dixit at jay@storytelling.nyc

 

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